Lowe’s Companies, Inc. announced this month it is expanding its support of the military by offering an all day, every day 10 percent discount to all military personnel who are active, reserve, retired ordisabled veterans and their family members, with a valid, government-issued military ID card.
New Discount
All other military veterans will receive the discount on the Memorial Day, Fourth of July and Veterans Day weekends. The discount is available on in-stock and Special Order purchases up to $5,000. (Excluded from the discount are sales via Lowes.com, previous sales, and purchases of services or gift cards.) While Lowe’s has had a military discount program in the past during select times of year, the new policy will allow those who are serving to benefit from the discount whenever they need it the most.
Lowe's President Comments
“Lowe’s was founded on the heels of World War II by veterans Jim Lowe and Carl Buchan and has always been a supporter of the military,” said Larry D. Stone, Lowe’s president and chief operating officer. “The year-round discount program is one way we are reaffirming our commitment to the thousands of men and women who are serving throughout the world, as well as their family members at home.”
Military Responds
“What a great way to say thank you,” said Sloan Gibson, president and CEO of the USO. “We salute Lowe’s for the company’s commitment to helping military personnel and their families who served and continue to serve our nation.”
The USO was also selected as one of the beneficiaries of the Lowe’s Employee Giving Campaign in January. This initiative allows Lowe’s employees to donate directly from their paychecks to support those who are serving our country.
In addition to offering military discounts at specific times during the year, Lowe’s has extended benefits for its employees serving in the military and offers employment opportunities to military personnel after their military service has ended. Currently, more than 12,000 Lowe’s employees are military veterans or reservists.
About Lowe’s
With fiscal year 2008 sales of $48.2 billion, Lowe’s Companies, Inc. is a FORTUNE® 50 company that serves approximately 14 million customers a week at more than 1,700 home improvement stores in North America. Founded in 1946 and based in Mooresville, N.C., Lowe’s is the second-largest home improvement retailer in the world. For more information, visit Lowes.com. Follow Lowe's on Twitter @Lowes or on Facebook at www.facebook.com/lowes.
Giving back to those who give to out country is a fantastic way for a home retailer to appreciate the service and sacrifices of our military, and would undoubtedly be appreciated by the veterans who founded Lowe's.
Mary McCarthy - Mary T. McCarthy is the blogger at pajamasandcoffee.com and Editor of Chesapeake Family magazine.
